B2B Marketing Awards are conferred upon B2B Marketers having done impactful work every year in their respective roles. Great work needs to be celebrated and this is how the stature of B2B Marketing can be lifted further. Check out the evaluation criteria below.

Evaluation Criteria

1. Efficiency & Effectiveness (40% Weightage)
2. Innovation (30% Weightage)
3. Overall Idea (30% Weightage)

Period of Work to be Entered

1 April 2019 to 31 March 2020

B2B Marketer of the Year

Individual Award. This award is for a marketer who has done remarkable work in B2B Space in 2019.

B2B Brand of the Year

Company Award. Based on yearly consistency of running successful marketing campaigns in 2019

Best Digital Transformation Initiative

Corporate Award. For a great Digital Transformation project in 2019 led by Marketing team.

B2B Marketing Agency of the Year

Corporate Award. Based on overall growth of the agency.

Best Demand Generation Campaign

Corporate Award. Effectiveness of a campaign in lead generation & lead nurturing.

Best Digital Marketing Campaign

Corporate Award. Based on effective utilisation of more than 2 digital marketing channels.

Best Social Media Campaign

Corporate Award. Based on effective utilisation of social media as a marketing channel.

Best Mobile Marketing Campaign

Corporate Award. Based on effective utilisation of mobile as a marketing channel.

Best TV/Video Campaign

Corporate Award. Based on effective utilisation of TV or Video as a marketing channel.

Best Print Media Campaign

Corporate Award. Based on effective utilisation of Print Media as a marketing channel.

Best Radio/Audio Campaign

Corporate Award. Based on effective utilisation of Radio/Audio as a marketing channel.

Best OOH/Outdoor Campaign

Corporate Award. Based on effective utilisation of OOH/Outdoor as a marketing channel.

Best Experiential Campaign

Corporate Award. Based on effective utilisation of Live or Online Events (webinars etc.)

Best Use of Data/AI/ML

Corporate Award. Based on effective utilisation of Data or Artificial Intelligence or Machine Learning.

SaaS Marketer of the Year

Corporate Award. Based on number of Paid Clients acquired & retained in 2019

Best CSR Campaign

Corporate Award. Based on visible impact of a CSR activity in 2019

Best PR Campaign

Corporate Award. Based on effectiveness of a PR Outreach activity in 2019

Rising B2B Star of the Year

Individual Award. For a marketer with exemplary achievements in his/her field in 2019.

B2B Industry Contributor

Individual Award. For a marketer having contributed to B2B Marketing field immensely.

Best Use of ABM

Corporate Award. Based on effectiveness of Account Based Marketing activity in 2019

B2B Marketing Team of the Year

Corporate Award. Based on the effectiveness of campaigns run by a team

B2B Martech Platform of the Year

Corporate Award. Based on number of clients acquired & retained in 2019

Best Content Marketing Campaign

Corporate Award. Based on effectiveness of a Content Marketing campaign across any medium

B2B Sales Person of the Year

Individual Award. Based on number of Paid Customers acquired in 2019.

Best Influencer Marketing Campaign

Corporate Award. Based on effectiveness of a campaign utilising Influencers as key medium

Last Date to Apply

July 26, 2020

Entry Fee: ₹ 5,000